Social media Analytics: post performance and data-backed suggestions
How Analytics reads the last 30 or 90 days of an Instagram or Facebook account: format performance, the day × hour map, hashtags, caption traits, followers, best and weakest posts, and suggestions you can turn into a post.
Open this screen in the panelSocial media → Analytics looks at one Instagram or Facebook account at a time, using the account's own posts and their metrics. The account cards at the top show followers, 28-day reach and engagement for every account of the selected site.
Open an account
- Pick the site in the site picker, then the account in the account switch.
- Choose Last 30 days or Last 90 days.
- If you see "No data fetched yet", click Refresh. SEOAsist fetches the account's posts of the last 90 days with their metrics; they are also refreshed by the daily sync.
What you see
| Section | What it shows |
|---|---|
| Key figures | Posts, Median reach, Median engagement rate, Posts per week and Follower change |
| Format performance | Post, carousel, Reels, story, video, link and text posts compared with the account average |
| Day × hour (average reach) | 3-hour slots, Istanbul time; darker cells reached more people |
| Hashtag impact | Hashtags used at least 3 times, with their median reach and engagement |
| Caption traits | Median engagement with and without emoji, a question, short or long text and hashtags |
| Followers | The follower series and how posting relates to next-day growth |
| Top 5 posts / Weakest 5 posts | With reach and engagement; Open post opens it on the platform |
The correlation lines (weekly post count vs reach, posts vs follower growth) appear only when there are enough weeks of data.
Suggestions
The Suggestions card turns the figures above into concrete next steps, such as a format, a day and hour and hashtags to keep using.
- When your AI model is available, the card says "AI · … · based only on the data below". The AI only phrases the suggestions; every number it cites must exist in the computed figures, otherwise the suggestion is dropped.
- Without AI, suggestions are Rule-based (computed from the data).
- A new account with only a few posts shows "Not enough data for suggestions".
Click Create from this to open the Studio with the suggested format, date, hour and hashtags filled in.
To have suggestions turned into weekly drafts automatically, turn on Weekly plan under automation in Social media → Settings. The posts still wait for your approval: Social media.
FAQ
Why are YouTube and LinkedIn not in Analytics?
Analytics covers Instagram and Facebook accounts. YouTube channel subscribers and views are synced and shown on the account.
Which time zone does the day × hour map use?
Istanbul time.
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