What is E-E-A-T?

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust. It's the framework in the guidelines Google gives its quality raters. It isn't a single measured ranking factor; it summarises the qualities Google's systems try to reward. Of the four, trust carries the most weight.

#Why it matters

• For "your money or your life" topics such as health, finance and law, Google expects much higher quality.
• AI assistants and AI Overviews also favour pages with clear authors, dates and company information when choosing sources.

#Where you see it in SEOAsist

The Content & AI → E-E-A-T tab shows two scores:

• Site trust signals: about, contact, privacy and terms pages, Organization and Article schema, author pages, a blog section and HTTPS; from the last crawl, out of 100.
• Content quality score: 10 checks for every crawled page (answer first, structure, question headings, depth, structured data, date, author…). Send weak pages to the studio with Expand.

Every article and page update produced in the studio is scored with the 12-check E-E-A-T score before publishing. More: Content studio.

#Example

A short author line at the end of a blog post signals trust and expertise:

<p class="author">By <a href="/team/jane-doe">Jane Doe</a>, interior architect for 12 years ·
Updated: 17 October 2026</p>

#Common mistakes

• Treating E-E-A-T as "add an author box and you're done"; the content itself must show experience.
• Writing a one-line about page, or making it a copy of the contact page.
• Never showing publish and update dates.