ConceptUpdated: 2026-10-17

What is an XML sitemap?

An XML sitemap is a file that lists the URLs on your site you want search engines to index.

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An XML sitemap is a file, usually at https://site.com/sitemap.xml, that lists the pages you want indexed as <url> entries. Each entry holds the URL and optionally its last-modified date (<lastmod>). Large sites group several sitemaps into a sitemap index file. A single sitemap can hold up to 50,000 URLs and 50 MB uncompressed.

Why it matters

A sitemap helps search engines find new and updated pages faster. It's especially valuable for weakly linked pages, new sites and very large sites. It doesn't guarantee indexing; Google still judges each listed page on its quality.

Where you see it in SEOAsist

Open the site from the Sites page and switch to the Indexing tab. In the Sitemaps card, enter the sitemap URL and click Submit; SEOAsist downloads and validates the file first, then submits it to Search Console. The table shows each sitemap's Status, URLs, Errors / Warnings and Submitted date, and you can Resubmit from the row. This card needs the site's Search Console property connected: Connect Google Search Console.

The Technical Audit crawl also discovers pages from sitemap.xml, sitemap_index.xml and the Sitemap: lines in robots.txt.

Example

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>https://site.com/boiler-service</loc>
    <lastmod>2026-10-01</lastmod>
  </url>
</urlset>

Common mistakes

  • Listing URLs that redirect, return 404, are noindex or canonicalize to another page.
  • Bumping <lastmod> on every page every day; Google stops trusting the signal.
  • Building a sitemap but never declaring it in robots.txt or Search Console.
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