What is click-through rate (CTR)?

Click-through rate (CTR) is clicks divided by impressions. If your page appeared in search results 10,000 times in a month and got 300 clicks, its CTR is 3%. Search Console reports CTR for every query and page.

#Why it matters

CTR shows how appealing your result is to people who see it. Even at the same position, a better title and meta description that lift CTR bring more traffic. Typical CTR depends heavily on position: position 1 gets the most clicks and the rate falls quickly down the page. AI Overviews, ads and other SERP features also pull organic CTR down.

#Where you see it in SEOAsist

• The Organic Performance card on the Overview page shows the period's CTR compared with the previous period.
• The Search Console tab on the Keywords page has a CTR column for every query.
• SEO Analysis raises a “click opportunity” finding for pages with high impressions and few clicks, and suggests refreshing the title/meta: SEO analysis.

#Example

Impressions: 8,000   Clicks: 120   CTR: 1.5%   Average position: 4.2

1.5% around position 4 is low. Adding a benefit to the title (“prices and timing”) and a clear call to action in the description is usually the first step.

#Common mistakes

• Judging CTR without considering position; a low CTR at position 30 is normal.
• Writing exaggerated titles that don't match the content; users bounce back.
• Mixing brand queries (high CTR) into the average and missing how low the other queries are.